Kurimu x Hokkaido Baked Cheese Tart’s huge range of tasty treats often attracts a line-up at their store from open ‘til close. We spoke to Kenney Loo – the National Operations Manager - on how bringing cultural desserts from around the world has created a following of loyal fans.
Q. How long has your business has been open here and the key moments of that journey?
A. We have been in Australia since 2016 for Hokkaido Baked Cheese Tarts and kicked off Kurimu in 2019. Our boss was inspired by Asian meets west and wanted to let all people try different desserts from around the world.
Kenney has a passion for the connections between products and people, and wants to know more about people from around the world.
While Hokkaido Baked Cheese Tarts have been around for a few years, the Kurimu brand is newer and many people aren’t aware of their special product offerings.
“We might should do some road show or food booth near to us in 3 months’ time. So we are educating new customers and boosting people going to our Myer Centre store during the weekends.”
Q. What excites you about the future of the industry, particularly for Kurimu?
A. We’re looking forward to having more exciting products and different variety for our Kurimu brand. We are also looking at better packaging, branding, and a marketing strategy and are potentially looking to have more openings in Queensland.
Q. And – most importantly: what’s your favourite product in store?
A. EVERYTHING! ;)
Photo reference: Jaime- Store Manager