SWATCH is a leading innovator at the forefront of contemporary fashion and popular culture.

The only SWATCH destination in Melbourne CBD, this innovative space encapsulates the SWATCH experience with a design-led store, dedicated ‘Dr. Swatch’ servicing booth, and SWATCH world-first interactive elements sure to excite and inspire.

Reflecting the art themes so integral to the establishment, right from the start Swatch connected with art. Swatch has worked closely with leading designers to create Swatch Art Specials and limited edition pieces.

Amongst the many artists that have collaborated with SWATCH, some of the most well received have included Jean-Charles de Castelbajac, David LaChapelle, Cassette Playa and Jeremy Scott. The brand has also established a strong presence in the world of action sports with its ongoing support of the SWATCH Proteam as well as official timekeeping and sponsorships of a wide range of worldwide events. Like the Swatch Proteam members, Swatch loves to push the limits and dares to make the impossible happen.